How do you know?

Concourse is an audience behaviour intelligence consultancy that helps organizations understand what their audiences actually do before, during, and after live and shared experiences.

We help organizations understand what their investment actually produced, where the experience created value, and what should change next time.

Leaders and teams invest heavily in moments designed to move people. But too often, they judge their return on experience with incomplete evidence: surveys, impressions, anecdotes, or broad engagement estimates.

Concourse closes the gap between investment and evidence, enabling better decisions about what to repeat, refine, or reimagine, and where to invest next.

Learn what your audience data could reveal

Audience Behaviour Intelligence

For organizations that need to understand whether their audience experiences are working ... and why.

Concourse can help answer questions like:

Where did
audience behaviour change?

Did the most expensive
moments justify their
share of the investment?

Which moments held the
audience, and which lost them?

What did audience
behaviour reveal about
interest, hesitation,
or drop-off?

What should be
repeated, refined,
or reimagined to
improve ROE?

How Concourse Works

Concourse combines available data and observable behaviour to identify patterns across audiences and key moments. We then turn the evidence into recommendations for what comes next.

What You Gain

A behavioural intelligence report identifying the patterns and anomalies that matter — what worked, what underperformed, and what should be repeated, refined, or reimagined.

Start With What You Have

We begin with evidence you already have and structured observation, adding other tools only when useful.

No new technology required.
No disruption.
No process change.

Audience-level analysis only. No personally identifiable audience data.

Our work applies across audience settings, including:

Events

Executive
Presentations

Podcasts

Conferences

Sports

Festivals & Public Experiences

Investor
Communications

Founded by Liam Scott

Liam has spent more than 25 years designing and evaluating the moments when organizations need audiences to listen, connect, believe, and act. His work has included major corporate events, senior-leader communications strategy, and understanding how audiences respond to important experiences, messages and opportunities.